As this placement will solely consist of online based work, this blog entry will explain the process for how members of the Ninja Tune promo team spread the word about artists on the roster and keep fans up to date with the latest news and releases. As indie labels do not have the financial backing for major distribution of new singles or artist updates, social media is utilised into an affective tool for viral marketing.
An online campaign can begin at any time, it starts with an email alert from head of the promotion team Sami Forinette providing a few short paragraphs about the artist, the links an images to be shared and instructions for how to do so and report back with evidence of your efforts.
(example email)
From here on it is down the to individual to use their imagination and get creative when it comes to discovering the best way to gain exposure, and use social media to it’s full potential!
No comments:
Post a Comment